WWLF Spotlight: Leticia Latino

01 Nov 2021 9:33 PM | Anonymous

WWLF City Rep for the Boca/South Florida region

How long have you been a City Rep for WWLF and what is your territory/region?
I’ve been a City Rep for the Boca/South Florida region for about six months.

Why did you join WWLF?
For a long time, the Wireless industry felt a bit lonely for us women in it, so the moment I learned about a community geared towards supporting and empowering women, I had to become part of it.

How has being a part of WWLF impacted you personally or professionally?
I believe that WWLF is really focused on nurturing authentic connections, and when that happens, it undoubtedly impacts every aspect of one’s life. I feel I have found an amazing support group that is there for me, in whichever aspect of my life, personal or professional, I need support with. We lift each other up, and that is quite refreshing.

Where did you get your start in the industry? What is your current role?
I officially started in this industry 25 years ago. I am the CEO of a company my father founded 50 years ago, you can say, I was basically born into it.

What is your favorite Quote?
“And, when you want something, all the universe conspires in helping you to achieve it.” Paulo Coelho

What are your top leadership lessons or advice?
To me a great leader is someone that has the curiosity to never stop exploring, the humbleness to be accountable for the good and the bad, the ability to establish genuine relationships and the compassion to help and support others.

How do you define success?
To me, success is being the same person and acting the same way, no matter what business card or title I have. Recognizing that today I might be in a position of power and tomorrow I might not. Helping others not only because I will get something out of it, but especially because I won't. To me being successful is about having impact and passion in everything I do and yes, that includes taking care of all aspects of ME: Family, health (physical and mental), spending time with friends, etc How much I get to do of that, is part of how I measure my success. There's only one life, and the stakes of getting it "right" are just too high to be left to chance.

How would you describe yourself in three words?
Loyal, Giving, Resilient

What do you like to do outside of work?
The one thing I am really enjoying doing outside of work right now is taping my Podcast, Back2Basics- Reconnected to the Essence of YOU. It is about how we spend our hours ‘connected’ but we’re drifting away from real human connection. Especially to ourselves. It is quite ironic, because the work we do helps in a way to fuel the human disconnection we are experiencing. Every time I see my kids glued to their devices, I do feel a bit responsible about it! So, this is my way to help put a message into the world of the importance of staying connected to our essence, to our definite purpose and to what makes us TICK.

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